Josef Salvat is an Australian born artist based in London. In Your Prime is his latest EP released on 22nd September 2014. Salvat has been garnering much attention across the music press including Pitchfork and FADER. Peter Lester of The Guardian has pitted him as the next Gotye. This EP can be filed under adult contemporary pop and it is a lush and accomplished effort.
The EP opens with Open Season. From first listen, you can appreciate how lushly produced this release is. It adds a luxurious texture to the music. The opening track is low key from the ambient production to the understated vocals. The song is lyrically strong and Salvat has a talent for an infectious pop hook. After my first listen, I had the chorus in my head and found myself singing along.
This Life opens with ambiance and ticking and clacking synths. The production brought me back to when I first heard Lana Del Rey’s debut. The lyrical theme is melancholic and delivered in an understated way like Del Rey. Josef Salvat could be pinned as a male answer to Lana’s melancholic debut minus the orchestral arrangements. This Life manages to convey an epic quality to it without trying too hard. The track is laden with another infectious hook.
Shoot and Run opens with more layered synths. The songs lyrics are ominous and intense. One reviewer commented that Josef Salvat has a quality in common with Morrissey. Initially, I laughed at the comparison but his vocal delivery is not too far apart from the indie legend. It’s nothing but complimentary. Shoot And Run is another track on this EP with a hook infectious enough to garner commercial appeal. Their is an anthemic quality to this song which should go down well with a mass audience. The lush production is enough to satisfy anyone who would be snobbish about commercial music. This is a high quality release.
The last track of the EP was somewhat of a surprise to me. The track is a cover of Diamonds by Rihanna. Unless you’ve been living under a rock for the past year or so, you should know this song. Josef Salvat’s cover has much more of a melancholic quality to the original. The addition of piano adds a prettiness to the track. Salvat’s version of this Rihanna track is more of an ambient feat in comparison. His vocal delivery is far more forlorn and low-key unlike Rihanna’s more euphoric delivery. The lyrics of Diamonds are filled with enough metaphors and I guess, vague enough to convey different moods.
In Your Prime is an overall classy affair, an accomplished adult pop record. Josef Salvat is a well rounded artist with his own distinctive sound. I believe he could indeed be one to watch coming into the new year. In Your Prime is well worth a listen as a high quality ambient pop release.