San Cisco have been travelling the world over the last two years touring their self titled debut album to critical acclaim everywhere. Having played iconic festivals such as Lollapalooza and Reading UK, sold out headline shows in LA, NY, London and Tokyo, San Cisco are back with their first single RUN from their much anticipated 2nd album, due for release in early 2015.
RUN continues San Cisco’s penchant for sophisticated pop songs, collaborating once more with long-term producer Steven Schram.
With the national tour for new single “RUN” in progress, kicking off with three sold out shows in Fremantle, Australa, San Cisco felt it was time to release the official video.
Having previously released an unofficial version, filmmaker and photographer extraordinaire Matt Sav, who created both videos, has delivered a uniquely wonderful visual version of the single. Featuring stock footage, a bucketload of lycra and a bit of casual exercise, Matt Sav says he really took the lyric “I can be all that you want” and just went with it. ”That’s what was in my head for the most part. We are all multidimensional, even if we don’t seem like it”. And the inspiration behind the lyrca unitards? All Sav’s idea. One day whilst driving, he was blinded by the early morning sun as he cleaned the windscreen. “In a split second, I saw it. A man with round sunglasses wearing a shiny golden unitard, not moving much, but looking majestic. Like a lion”. It was then he decided that the whole band had to wear unitards, which he had custom made.
Sav created a brief to provide 15 seconds of footage or animation and sent it out to a bunch of filmmakers whom either he knew or was a fan of their work. The footage featured in the video has come from all around the globe.
San Cisco are: josh + scarlett + jordi + nick