If you’re an indie veteran of sorts with a lust for the melancholic meanderings of a broody guitar and have a thing for strong enchanting lyricists then you’ve probably heard of London Grammar by now.
London Grammar, who’s name is dedicated to the trio’s hometown and represents the multicultural and diverse listener-ship they’re attracting dropped their debut album ‘If You Wait’ with label Metal & Dust in June 2013, which went platinum shortly after.
The album is a real treat. Hannah Reid who’s voice is reminiscent of Florence Welsh, fronts the band along-side Dan Rothman and Dominic ‘Dot’ Major.
Though there is no shortage of new and up-coming indie bands on the music scene these days, there is something rather special about this British ambient group. They have a quality to their music that stands out from the sea of indie-pop bands trying to make it on the world stage.
Their album opens with the song Hey Now which has gained over 904,434 hits on YouTube so far. Hey Now is an utterly breath taking track which reminds me instrumentally of an earlier Bon Ivor, mixed and shaken with a little bit of The XX.
If You Wait comes to a close with Wasting My Young Years, a single they released in September 2013. This equally mesmerising track seems to slow time down as you listen, as is the general impact of this beautifully crafted album. Reid’s haunting voice is one that will linger with you long after you’ve finished listening. Their music resonates on a deeper soul-level and leaves you feeling calm, still and wanting more.
London Grammar has earned a wide appeal. They started out in modest beginnings; meeting in Nottingham University and quickly ended up banding together to make music. They travelled Britain playing in low-key areas and bars when they were discovered and signed with Metal & Dust Recordings.
London Grammar are set to play Electric Picnic this summer and I would honestly attend if only to see them. Performing hits from their new album, these guys will surely pave the way for a captivating, chilled evening. (And lets face it, we need at least one of those types of evenings to survive a whole festival…)
In my opinion, what sets this group apart from other similar artists out there is their raw, ‘simplistic’ and somewhat modest style of performing. They are not making the big anthems of the season or the vivacious sing-a-long tunes of the summer; they’re creating simple, stylish sounds that are timeless and invite us to escape from the world for just a few, meditative, tranquil minutes. Their music is an infusion of elegance and slick, trippy beats that hits you right in the pit of you stomach with that great-new-music flutter. An inviting change of pace from the recent plethora of hard-hitting acts who are all about delivering the ‘big impact’ songs.
If there is one new group you check out this month, make it London Grammar. And definitely hit up Electric Picnic 2014 to support this innovative shining light on the indie-culture scene.