7 million albums sold to date. 12 million singles sold to date. 1 billion video views on YouTube globally.

Lana released her new album “ULTRAVIOLENCE” yesterday which has hit the#1 position on iTunes in 80 countries including both the UK and the US.

Today Lana premieres her video for ‘Shades Of Cool’. The video was filmed in Los Angeles, is directed by Jake Nava and is the second video to be revealed from the album following the stunning ‘West Coast’ video which has accrued over 8million views.

Recorded at Dan Auerbach’s (The Black Keys) Easy Eye Sound studio in Nashville and produced in the main by Auerbach himself, “ULTRAVIOLENCE”follows Lana’s stunning debut album “Born To Die”.

“ULTRAVIOLENCE” is available in standard and deluxe editions on download, CD and vinyl. A Collectors Box edition is also available. The box includes a Deluxe LP Picture disc – 2 x LPs on heavyweight vinyl, a Deluxe CD digipack and 4x12x12 art prints.